The Ligurian coast as a backdrop, the picturesque streets of Genoa as inspiration - for Bagatt's Spring Summer 2025 campaign, we created a production in Italy that perfectly captures the Mediterranean spirit of the collection. Between historic architecture, the glittering sea and the winding streets of Genoa, a visual story full of elegance, lightness and summery energy was created.

Under the creative direction of Mieke Haase and Ruben Scupin, an experienced team worked to bring the campaign's vision to life. With careful staging and attention to detail, the unique charm of Genoa was captured in every shot.

The vibrant atmosphere of the city is reflected in the color palette and flowing silhouettes of the collection. The production celebrates summer in its most beautiful form - modern, sophisticated and with an unmistakable Italian signature.