Commute Vibes

Carolin Jarchow was responsible for hair and make-up for the AVENIR Spring/Summer 2025 lookbook and campaign production. In collaboration with photographer Jordann Wood, stylist Josepha Rodriguez and casting director Hien Le, she created images that underscore Avenir's attitude towards conscious fashion and timeless style. With her clear yet nuanced approach, Jarchow translated the brand's values – circular thinking, quality and self-empowerment – into natural hair and make-up looks that complement the collection's sophistication and sustainability.