Sustainability

For the Closed Sustainability campaign, our hair & make-up artist Carolin Jarchow created a look that combines naturalness and modern nonchalance. Her approach: authentic beauty that blends effortlessly into the relaxed, earthy visual language of the campaign. With soft waves, undone hair and fresh, minimalist make-up, she emphasized the individual charisma of models Lindsey Wixson and Etienne de Testa.

The campaign, photographed by Marlen Müller, focuses on an organic aesthetic that harmoniously combines fashion and nature. Gianna Johnke's art direction and Christiane Graf's styling take up this concept by combining modern silhouettes with timeless elements. The looks unfold to their full effect in wide landscapes, warm lighting moods and with an almost cinematic staging.

Carolin Jarchow's fine sense of aesthetics and detail gives the campaign its special lightness - a look that is unagitated but expressive and perfectly conveys the essence of Closed.