Trikot Launch 24/25

Andre Schaapen took over the direction and camera (DoP) for HSV's 24/25 jersey campaign and was significantly involved in the conceptual development. Based on three initial ideas, three independent detailed concepts and individual adverts were created in close collaboration with the club - each tailored to the home, away and third kit. A project that was based on great trust and offered scope for creative, brand-appropriate realisation.