hyperleap tl-x campaign

The Vibram x Kolon Sport – Hyperleap TL-X project showcases the partnership between the two brands in a cinematic trail running film. With cinematography by Director of Photography Andre Schaapen and direction by Director Marcel Scheithauer, the result is a work that showcases both the innovative sole technology of the Hyperleap TL-X and the emotional power of trail running. The shoe stands for speed, adrenaline and performance on demanding terrain – qualities that are brought to life through dynamic editing, driving beats and an intense sound design featuring breath, water and gravel.

Protagonist Sergi, a true athlete, embodies authenticity and resilience; his journey is both physical and mental, marked by obstacles and inner competition, until the moment of complete focus at the summit.

Visually, the film combines detailed shots and sweeping landscape images from Foz de Arbayún and Foz de Lumbier in Spain, supported by analogue textures, warm tones and subtle graininess that create a "dirty elegance". This creates a powerful balance between product performance and human emotion – a cinematic statement for innovation, perseverance and passion.