Chioggia, Venice's little sister, provided the ideal backdrop for Bugatti Shoes' Autumn/Winter 2025 campaign. The narrow streets, historic façades and special light of the lagoon city created an atmosphere in which the collection could unfold its full potential.

The challenge was to bring the urban yet elegant character of the brand to life in an authentic Italian setting. Precise staging, harmonious colour schemes and clear imagery resulted in a production that combines style, comfort and naturalness.

Chioggia's distinctive atmosphere – calm, timeless and full of charm – is reflected in the materials, structures and shapes of the collection. The campaign thus showcases the essence of the season: modern elegance with character, inspired by the Italian way of life.